Say hi at lesferr@gmail.com.

I’m a design leader and art director with 15+ years of experience bridging high-level brand strategy and hands-on creative execution across Fortune 500 enterprises, creative agencies, and independent consulting. I specialize in evolving brand identities, architecting scalable design systems, and building cohesive visual asset libraries that empower teams across digital, print, and physical environments.

My background balances enterprise governance with modern creative craft. I’ve served as Design Lead for Kenvue, playing a critical role in the global redesign of the OGX haircare brand by directing photography libraries, establishing core visual guidelines, and rolling out assets across digital shelves, omnichannel campaigns, and retail environments. As Art Director at Johnson & Johnson, I led a design team in developing a unified visual asset library and guidelines for their global employer brand, collaborating closely with executive leadership to translate complex business strategies, technologies, and roadmaps into engaging visual communications.

As a player-coach, I love mentoring designers, directing agency partners, and building sustainable brand tools—incorporating modern workflows like Figma, Canva Enterprise, and generative AI. Located in the NYC Metro Area, I hold a BFA in Graphic Design from Rochester Institute of Technology (RIT).

I also take a lot of pride in my laundry folding technique with over 15+ years experience of strategic clothes folding and organizing. I’m heavily inspired by the KonMari method and my own mother. I’m fueled by humbleness and the philosophy that if you have to do something you might as well enjoy it. Unfortunately, I am not offering these services at this time but will update here when that changes.