OGXbeauty.com Restage

Leveraging the existing UX on OGX’s .com property, I led the art direction for new imagery, crafting a visually cohesive and engaging brand experience across the site. Implemented open, airy backgrounds to elevate the product’s unique brand aesthetics and enhance intuitive product navigation.

Consistent Product Presentation: Designed high-quality product images with precise lighting, composition, and retouching to highlight key features and ingredients.

1. Brand Cohesion: Maintained consistency with OGX’s visual identity, using vibrant colors, clean layouts, and on-brand typography.

2. User Experience Enhancement: Ensured all images were optimized for web performance, creating a seamless and engaging browsing experience.

3. Marketing Support: Developed visuals for online campaigns, landing pages, and social media to drive engagement and conversions.