OGX Rebrand

I played a critical role on the redesign of the OGX haircare brand in 2023. Leading the creative key visuals, creating photography libraries and designing POS packaging and displays. Working with agencies to direct photography and create scientific illustrations that fit under the OGX haircare umbrella. These new brand assets have major impact on OGX's website, amazon storefront and digital shelf, paid and organic social media, and in-store displays.